Mission-driven communication
Clear, credible messaging that helps people understand why the work matters, and what they can do next.
About Evy
The person and the system both matter.
Evonnia “Evy” Dominguez is a social media strategist, digital communications professional, and brand storyteller specializing in health, wellness, disability, and advocacy. She helps mission-driven organizations grow audiences, shape messaging, and build real community. Her goal is simple: make complicated things feel human.
Start with the humans
Evy works where communication, community, and operations meet. She listens for what people are actually trying to say, finds the central idea, and builds a clear way forward.
That means seeing the person and the system at the same time: the lived experience behind the story, the audience on the other side of it, the data showing what is working, and the practical details required to deliver.
What she brings to the table
Strategy informed by data
Content planning, reporting, audience analysis, and measurement that answer real questions instead of simply producing more numbers.
Cross-functional thinking
A project manager’s instinct for getting the right people aligned and moving a good idea all the way to finished work.
Lived patient experience
A lifelong relationship with primary lymphedema and a clear standard for storytelling built on dignity, agency, access, and trust.
Background
Evy’s career has never fit neatly into one box. She has worked across social media strategy, content development, project management, marketing analytics, reporting, data visualization, and operational systems. That range lets her translate between creative, technical, and organizational teams without losing the point, or the people.
She holds a B.A. in English Language and Literature and an MBA in Marketing, complemented by study abroad at the International College of Seville.
Rooted in California and shaped by a chapter in Paris, Evy knows what it means to step into the unknown, adapt when the path changes, and keep showing up. She brings that same curiosity, resilience, and cultural awareness to her work.
See how Evy turns strategy into action
Explore her capabilities, documented results, and working approach.