Social impact marketing
Positioning, campaign strategy, and messaging that connect a meaningful mission to something people can understand and act on.
Evy’s work
Make the work clear. Make the message useful.
Evy helps teams find the central idea, tell the human story, and build the content, systems, and measurement that keep good communication moving.
Core capabilities
Digital communications
Editorial direction, audience research, content planning, and channel strategy, with one clear voice across every digital touchpoint.
Social media & community
Platform-aware strategy, thoughtful repurposing, and community engagement that earns attention by building trust.
Content & storytelling
Campaign copy, educational content, and advocacy stories that make complicated subjects easier to understand without flattening the people inside them.
Analytics & reporting
Reporting, data visualization, and practical analysis that show what is working, what is not, and what to try next.
Project coordination
Planning, cross-functional coordination, workflows, and documentation that move an idea from “we should do this” to done.
A few wins along the way
Good communication should do more than sound polished. It should help people understand, care, and act. Here are three real examples.
200K+
Accounts reached after Evy built a patient-advocacy social presence from the ground up
$1,200
Raised in the first 24 hours of a direct-to-camera campaign for Lymphedema Warriors Association Uganda—eight times the previous campaign’s total
38%
Improvement in student email open rates through clearer messaging and audience segmentation for an international university
Where her perspective is strongest
- Health, wellness, and patient-centered organizations
- Healthcare professionals and emerging health brands
- Nonprofits, NGOs, and advocacy groups
- Rare-disease and disability communities
- Purpose-led brands, professional services, higher education, and social enterprises
- Global and distributed communications teams
How she works
Listen
Before deciding what communication should do, understand the mission, the people involved, the constraints, and the audience.
Clarify
Find the real point. Establish priorities. Create language people can actually understand and use.
Build
Turn the strategy into content, campaigns, calendars, workflows, and finished work the team can actually sustain.
Learn
Look at performance data and community response. Keep what is working. Improve what comes next.
Perspective that crosses borders
A dual U.S. and Spanish citizen with professional and lived experience across the United States and Europe, Evy brings a cross-cultural lens to communication, community, and collaboration.